App data provider App Annie is today expanding her portfolio with a new product that focuses on marketing and advertising for apps.
Called Marketing Intelligence, it offers weekly info on competitors’ marketing efforts — app discoverability in app stores, creatives used for in-app ads, and ad campaigns’ timing, placement, partners, messaging, impressions by ad networks, and results.
Previously, App Annie focused on data about app stores (like download and revenue estimates), on app usage, in-app purchases, and app audiences.
CEO and founder Bertrand Schmidtt told me this entry into marketing and ad data will help his company “complete the user journey” in its reports.
The San Francisco-based company says its reports reach over half a million registered members.
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Author: Barry Levine