At, Black Friday began today


Your calendar says it’s Tuesday, November 1st. Nevermind that. As far as is concerned, Black Friday starts today.

Yep, the deals are already underway. The e-commerce giant has launched its 2016 Black Friday deals store at, promising new deals as often as every five minutes between now and December 22nd. Amazon has also curated hundreds of products into holiday gift guides that cover electronics, home, handcrafted items and more.

Meanwhile, Amazon is offering its Prime members a number of bonuses this holiday season, including:

  • 30-minute early access to “thousands of Lightning Deals”
  • an extra 20 percent discount on pre-order and new release video games
  • expanded voice shopping, plus “hundreds of exclusive deals” for voice shoppers via the Amazon device family (Echo, Dot, etc.)

So what’s gonna happen when it’s really Black Friday — i.e., November 25th? Amazon is promising special Black Friday discounts that entire week, and then an entire of week of Cyber Monday deals the week after.

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