Bing Ads has updated the campaign creation workflow designed to make it easier for advertisers to get campaigns set up and activated. Throughout the process, more options are available so you won’t have to go back and remember to update settings and options after a campaign is created. Performance estimates are also built in along the way to help inform your settings from the outset.
The new set up starts with the option of selecting a campaign goal or choosing to import campaigns from Google, import from a file or research keywords.
If you select a campaign goal, the options available will be tailored accordingly in the remaining set up steps. From the revised Campaign Settings screen, Bing Ads as added the option to copy settings from an existing campaign and consolidated location targeting options to include radius targeting management along with other location targeting.
In the updated stage of setting up ad groups and selecting keywords, Bing Ads will automatically group keywords together into proposed ad groups based on a website URL and/or keyword suggestion. The tool shows monthly search volume, average CPC and scale of competition for each keyword in this view. You can add, edit and remove keyword suggestions for multiple ad groups. (Keyword suggestions and estimates are not available yet in all countries or languages.)
The ads and extensions step follows. At this stage, Bing Ads now makes your library of extensions accessible and highlights ad extensions that seem to align with the marketing goal selected for the campaign. There are options to set up all available extensions in this view. You can also set up multiple ads at this stage as well instead of having to go back and ad more after the campaign is set up.
The final step is to set a campaign budget at ad group bids. Bing Ads shows performance estimates for the ad groups based on the bids and campaign settings
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Author: Ginny Marvin