We reported about Bing adding this to their webmaster documentation a few months ago, but the search results did not start showing the label until yesterday. Now if you do searches, you may see a line that reads “Fact checked by Snopes” followed by a False or True statement.
Here is a screen shot:
Bing says that when adding this schema to your page, you want to consider these points:
- The analysis must be transparent about sources and methods, with citations and references to primary sources included.
- Claims and claim checks must be easily identified within the body of fact-checked content. Readers should be able to determine and understand what was checked and what conclusions were reached.
- The page hosting the ClaimReview markup must have at least a brief summary of the fact check and the evaluation, if not the full text.
Google added this feature about a year ago.
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Author: Barry Schwartz