Bing Partner Program expands to agencies and technology partners, rolling out to more markets


Bing Ads is expanding the Bing Partner Program to include more benefits for more types of customers in more markets.

The Bing Partner Program launched initially as a program for resellers. Now agencies and technology providers that meet certain spend and certification criteria are eligible for the program.

Those who qualify to be a Bing Partner receive training, access to the latest Bing and Microsoft technology and APIs, marketing support, the use of a Partner Program badge and inclusion in the Partner Directory.

Partners who meet a higher threshold of spend, engagement and certification over a period of time are designated as Elite Partners. Partners in this top tier gain access to exclusive events, in-person training, dedicated account management, industry research and vertical insights. Elite Partners can also now gain access to deeper engagements with Bing Ads engineering teams.

Currently available in the US, the Bing Partner Program launched in Australia on Tuesday. It will roll out to Singapore, India, Canada, Brazil and Bing Ads’ other European markets early next year. “Benefits may vary by geographical region to ensure we deliver the most locally relevant experience to our partners,” explained Stephen Sirich, general manager, marketing for search advertising at Microsoft, in a blog post announcing the program expansion.

Customers interested in the program can inquire about participation by contacting their account representatives or via email.

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Author: Ginny Marvin

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