B2B attribution service Bizible has decided that it doesn’t want to look just into the past anymore.
The Seattle-based company announced this week a Revenue Planner, which projects forward its attribution data. VP of Marketing Dave Rigotti told me that this is his company’s first venture outside of attribution-oriented tools, and that it is “the first B2B financial planner based on attribution data.”
Virtually every marketing manager, he said, still moves attribution data into an Excel spreadsheet for planning future efforts, using averages of conversion rates, deal velocity and deal size to base forecasts.
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Author: Barry Levine