BlueVenn, a UK-based provider of marketing automation and customer analytics for the past two decades, has set up shop in the U.S.
This week, the company formally began its operations in its U.S. headquarters in Boston, offering its marketing platform for managing multi-channel customer journeys, enhancing customer experience, and creating efforts to retain and acquire customers.
A key question is whether the platform will offer sufficient differentiators to help it secure a foothold in the American marketing automation space, which is dominated by such major players as Salesforce, Oracle, Adobe, and Marketo, plus dozens of smaller vendors.
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Author: Barry Levine