Cognitive marketing gets closer with Google’s expansion of its cloud-based machine learning


The growing availability of artificial intelligence-as-a-service took another step forward this week, as Google announced an expansion of its cloud-based machine learning services.

The tech giant is setting up a Cloud Machine Learning group focused on delivering solutions to businesses, there’s a new Machine Learning API to help people find jobs, there are new features in existing machine learning-based APIs (Translation, Vision, and Natural Language), and there will be more choices for setting up dedicated hardware in Google’s cloud computing infrastructure.

Since many marketing software providers tout their own machine learning/AI capabilities these days, we pinged some leading analysts to get their sense of what kind of impact an expanding industrial-level service like Google’s could have on marketing, sales, and advertising software.

[Read the full article on MarTech Today.]

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