Many agencies with Google Partner status received an email from Google late yesterday telling them, “You’ve lost your Search Ads specialization,” and that they will need to retake their exams.
A bug has apparently triggered the emails after a change was made yesterday that affected Partners in many markets. Steve Seeley tweeted a screen shot of the email yesterday and cautioned others to “not flip out if you got emails like this last night or this morning. It is a bug. Our entire status is blank.”
When Partners log in to their Partner account to see their performance, the Company Specialization scores and spend fields are empty.
Italy-based digital marketer Gianpaolo Lorusso tells us it’s likely a global bug, and it is definitely affecting the US, Italy, Germany, Austria, Switzerland and Spain.
We’ve reached out to Google for comment and will update when we hear back.
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Author: Ginny Marvin