Free SEO Audit Tool With

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Search engine optimization (SEO) is a key component of web content development because it plays a big role in determining the visibility of a website. Fortunately, you can use a free SEO audit tool to evaluate your site’s SEO-friendliness. Such a tool can help you identify and resolve broken navigation elements, analyze and optimize page load speed, analyze and optimize content, identify error and redirect handling problems, as well as identify social media sharing weaknesses. A good SEO strategy should incorporate key elements such as meta description, links, quality content, data analytics, customer retention, title tag and images.

The Benefits of Free SEO Audit Tool

Unlike search engine marketing (SEM), SEO (search engine optimization) focuses on improving the web visibility of a site organically instead of relying on ads displayed on top of search results pages. One way of enhancing the visibility of your site organically is by using a free SEO audit tool. Read on to learn more about this topic.

An Overview of SEO Audit

free seo audit toolSimply put, a SEO audit is a thorough analysis of a site to assess its compliance with SEO best practices and relevance to its target audience. Since this type of audit is highly technical, it is wise to hire a professional to evaluate your site. Alternatively, you can use any of the numerous free website audit solutions available online.

The Benefits of a Free Technical SEO Audit

A SEO audit can help you achieve the following:

1. Identify broken navigation elements

Performing a SEO audit using a good SEO audit tool such as the one available at can help you identify and fix broken/malfunctioning navigation elements. This is because such an audit covers critical on-page/site elements such as incoming/outgoing links, on-site search engine, web code, landing pages, keywords, and internal links. If one or several of these elements do not function properly, your site’s rank on search engine results could fall dramatically because visitors who are unable to navigate around your site easily or find the content they want are unlikely to return leading to a drop in traffic. This is a key aspect of SEO that the best SEO audit tools address.

2. Page load speed analysis

Another major aspect that a site audit tool covers is page load speeds. This is particularly important because slow page load speed can ruin an online business. With that in mind, one of the factors that causes webpages to load slowly is un-optimized code. To solve this problem, you would need to minify the code and tweak initial server requests to load key code elements first followed by non-essential code elements. This will ensure that site visitors see content immediately they open a link associated with your site. Another cause of slow load speeds is failure to optimize JPEG or BMP-based images can cause webpages to load slowly. Of course, you can fix this problem by scaling images appropriately before adding them to your website.

3. Content analysis

Web users generally visit websites to consume content. As such, you should regularly use SEO audit tool to analyze your site’s content in relation to relevance, uniqueness, and suitability/usefulness to the target audience. In addition, the tool will also help you evaluate if the content on your website complies with the search engine optimization guidelines provided by companies such as Google. In essence, SEO audit tool analyses a variety of elements including keyword usage, Meta keywords, Meta descriptions, title tags, inbound/outbound links, and ease of reading (if content is text-based). According to data published by Social Marketing Writing (SMW), long form blog posts that are at least 1,500 words long attract more backlinks compared to shorter blog posts.

4. Identify social media sharing weaknesses

Social networking sites such as Facebook, Twitter and LinkedIn have become key sources of site traffic. In fact, data from, a web traffic-analytics firm, shows that Facebook currently accounts for 43% of the traffic directed towards news sites while search engine giant Google generates 38% of traffic received by such sites. In other words, you can improve your site’s search results rank simply by making it easier for web users, especially those who visit social networking sites, to share content. One way of enabling web users to share content is by including social media buttons on your website. You should also post content links on social networking sites that are popular with your target audience. According to figures from Infusion Soft, a third of millennials use social media to communicate with businesses. Luckily, a SEO website audit can pinpoint social media content sharing weaknesses and propose viable solutions.

5. Identify error and redirect handling problems

The way your site is optimized to handle errors and redirect traffic to alternative webpages will determine how long web users stay on your site. Luckily, you can easily identify common error and page redirect codes including 301, 302, and 404 by conducting a thorough audit of your site’s SEO-friendliness. In cases where you have platform-specific errors and redirects, you should hire a professional to fix these issues because they usually require code changes/optimization.

6. Competitor comparison

Besides identifying on-page problems, an On Page SEO Checker audit can compare your site to those of your competitors, thereby helping you evaluate your brand against lesser or better brands. You can also use SEO audit results to identify competitor weaknesses that you could exploit to grow your market share. Monitoring your competitors can also help you identify emerging consumer trends before they become common knowledge to all industry players.

Elements of a Good SEO Plan

After performing an exhaustive site audit using a free web-based tool, it is wise to focus on developing and implementing a robust SEO strategy based on the following elements.

Quality Content

Without unique, quality, and useful content, web users will rarely visit your site. In this case, “content” refers to both text, image, audio, and video-based content. To start with, carry out thorough keyword search for the content you intend to write and publish on your site. This will help you identify the keywords that consumers type into search engines when looking for industry or topic-specific content. When including keywords in your content, make sure they flow naturally and make sense to readers. In addition, avoid keyword stuffing (using keywords too many times) because you will end up with content that does not sound or read naturally.

When producing audio content such as podcasts, use quality sound recording equipment to ensure your target listeners can clearly hear the message you intend to broadcast. Follow the same approach (use quality recording equipment) when preparing video content. At this point, it is worth noting that video content can be broken down into several categories depending on the target audience, target platform, topic, and nature of message. For instance, Twitter limits the length of video clips to 30 seconds per clip.

You also have to consider the attention span of web users when preparing content to publish on video sharing sites like YouTube. A study carried out by the American National Centre for Biotechnology Information found that the attention span of online video viewers dropped by approximately a third between 2000 and 2015. More specifically, the average web user has an attention span of two minutes and 42 seconds. As such, you have to sell your product/service or disseminate the intended message in less than three minutes. To achieve this goal, you may need to hire a professional to prepare text, audio or video content for your website.

Meta description

A meta description is important because it enables search engine crawlers to identify the content published on a web page and index it accordingly based on the relevant keywords. It also gives web users an overview of the content they can access after opening links displayed on search engine results pages (SERPs). With this in mind, search engine optimization experts recommend a meta description that is not too short or too long (preferably between 60 to 00 words). At the same time, include relevant keywords somewhere at the beginning of all meta descriptions. When you type a search term or phrase into Google’s search bar, the results include webpage/website links and meta descriptions with keywords highlighted in “bold.”

Title tag

Another important element closely linked to meta description is a title tag. In fact, a title tag is a key element that site developers must include in all HTML/XHTML documents. It is also a key SEO element because it enables site visitors and search engine crawlers to quickly determine the type of content published on a site or on a specific webpage. Although it is technically possible to display the title tag elsewhere, it often appears at the top of web browsers. Unlike meta descriptions, title tags are usually much shorter (about 70 characters long) because they have to fit nicely at the top of a site visitor’s browser tab. It is wise to ensure that each webpage on your site has a unique title tag that includes an appropriate keyword. You can use a free website SEO audit tool to identify title tag problems. Alternatively, you can use Google’s Webmaster Tools to identify and resolve these issues. Finally, Google recommends including a business or brand name at the beginning of all your site’s title tags separated from the rest of the title content by a universally known delimiter like a colon, pipe, semi-colon or hyphen.

Customer retention

Sadly, many web marketers focus too much on customer acquisition and neglect the “customer retention” aspect. Data published by the White House Office of Consumer Affairs shows that it is 6 to 7 times more costly to acquire a new customer 2 than retain an existing one.Luckily, there are SEO strategies you can use to keep your site’s churn rate at a minimum. One effective way of reducing churn rate is by publishing coupon codes on your site that customers can redeem electronically or print and redeem at participating retail outlets. Another closely related solution is implementing a loyalty program. According to data from Exentus, 54% of consumers in the US have joined various loyalty programs to enjoy benefits such as earning airline miles, earn cashback rewards, and earn product/service price discounts. Furthermore, figures from Colloquy show that 33% of millennials use mobile apps to check the status of loyalty programs that they have joined. This is in addition to 27% and 7% of millennials who rely on mobile devices and wearable devices respectively to check the status of their loyalty programs. Other customer retention strategies include improving customer care interactions, improving service delivery, and answering customer queries promptly. Research done by Nielsen-McKinsey found that 33% of consumers would recommend a brand that provides a fast albeit ineffective response. Moreover, it takes up to 12 positive experiences to undo the damage caused by a single negative experience. These statistics show the importance of keeping your customers happy.

Data analytics

You cannot develop and deploy an SEO plan that does not include a data analytics element. This is because there are certain SEO facets/problems you cannot optimize/resolve without solid data analytics. For example, most web developers use A/B testing to determine the most suitable webpage to roll out to all web users. Simply put, A/B testing involves rolling out two webpage/website versions to different web users and measuring the performance metrics across both versions. Eventually, the version with the best results is rolled out to all users. This practice is so prevalent sites like Facebook and Twitters carry out A/B testing on an almost daily basis. You can also use data analytics to measure your site’s stickability (ability to attract repeat visitors), uptake of different products/services, and traffic growth over time. Fortunately, the cost of accessing and deploying data analytics tools has dropped dramatically over the last ten years thanks to advances in cloud computing technologies and data wrangling algorithms. A good example is the ability to infer trends or patterns from huge amounts of data fed to deep learning neural networks. If your business is financially strong and growing at a healthy rate, consider hiring an in-house data scientist because the available web-based data analytics solutions are made to answer specific data queries with little or no room for customization.


what is a seo audit ?Links are important because they play a huge role in determining the search results rank of a website. In general, aim to acquire inbound links associated with reputable sites because search engines assign more weight to such links when calculating search results rank. Avoid the temptation of gaming search engine results by using links that originate from link farms. Search engine companies penalize sites that engage in such shenanigans by making them almost invisible on search results. One way of attracting reputable inbound links is by requesting reputable sites to allow you to write and publish blog content as a guest writer. At the end of your blog post, you can include a link that points to your site or a landing page. When well executed, guest blogging can improve your website’s rank on SERPs significantly.


Images deserve their own section because they constitute one of the most widely consumed form of web content. Furthermore, photos have better engagement and influence metrics than text-based content. In fact, a recent study published by Xerox found that colored visuals increase the willingness of people to read the accompanying content by 80%. More statistics published by Kiss Metrics show that content with relevant images incorporated receive 94% more views compared to content without appropriate images. On the other hand, research done by the Content Marketing Institute (CMI) found that 73% of content creators are planning to create more interactive visual content in 2016. Photos have also become more or less a standard form of communication on social networking sites meaning you can use them to improve the visibility of your site or brand online. Figures published by Buffer Social show that visual content is 40 times more likely to be shared by consumers who visit social networking sites than any other form of content. This is because up to 65% of consumers can be categorized as visual learners, whereas 40% of people respond better to content presented visually rather than text-based content. Finally, an emerging form of visual content that you should consider is infographics because they can improve site traffic by up to 12%.


A free website SEO audit can help you perform webpage load speed analysis, content analysis, compare your site’s SEO-friendliness against the sites of competitors, identify social media sharing weaknesses, identify error and redirect handling problems, as well as identify and fix broken/malfunctioning navigation elements. To implement the recommendations in a website audit report, you should prepare a SEO plan that includes elements like meta description, title tag, links, data analytics, customer retention, quality content, and images.

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100% Free On Page SEO Checker Tool

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