Google Featured Snippets Can Be Localized & They Are Wicked Smart

Rob Birgfeld shared on Twitter a featured snippet in Google that answered the query [er wait times] for his local hospital’s emergency room.

Here is a screen shot he shared:

click for full size

I asked Google about this and this is NOT a new feature, it is just the featured snippets coming up and being localized based on this user’s location. But how crazy smart is that – it shows this searcher the ER wait times for his local hospital.

I cannot replicate this but maybe that is because of where I am located but it is a neat feature.

Forum discussion at Twitter.

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Author: (Barry Schwartz)

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