Google is testing a new overview in the Opportunities tab in AdWords that gives advertisers an “Account Health Score for Search”.
The feature was spotted and first reported by the team at Receptional, a UK-based digital marketing agency. As Receptional points out, the idea is similar to that of WordStream’s AdWords Grader, showing an overall score and a more detailed assessment.
Clicking on the View Campaigns button brings up campaign overview with Health Scores listed for each and links to recommendations.
After clicking on a specific campaign, Google shows estimated lifts from taking further action at the campaign level — in the example below, that includes fixing a limited budget and opting-into search partners — as well as items that have been completed like adding callout extensions, using conversion tracking and using a mobile-friendly site.
Asked about the test, a Google spokesperson told Search Engine Land, “We’re pleased with how we’ve been able to help advertisers through the Opportunity Tab and are always testing out new features.”
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Author: Ginny Marvin