Google loves a site with good navigation and good user experience, so it makes sense that Google also likes breadcrumb navigation links. Communicating to a user on how the page that they are reading is found within a site by using breadcrumb navigation is awesome. Plus Google likes them as well, for navigation flow and for PageRank distribution.
Gary Illyes from Google posted this on Twitter “We likes them [breadcrumb navigation].” “We treat them as normal links in e.g. PageRank computation,” he added.
Here is the tweet:
We likes them. We treat them as normal links in e.g. PageRank computation
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) June 22, 2017
Even those dynamically built breadcrumbs are useful for Google.
Forum discussion at Twitter.
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Author: email@example.com (Barry Schwartz)