Google's SEO Friendly Progressive Web Apps (PWAs) Recommendations

Google has published a blog post on how to build crawlable Progressive Web Apps (PWAs). Google has given us guidance on this topic before and even told us to not rust into PWAs but now Google has provided some great detail on making search engine friendly Progressive Web Apps (PWAs).

Progressive Web Apps (PWAs) are basically mobile web sites that act like native Android or iOS apps with a lot of the same functionality. It is a Google backed technology that Google has a developer page on and is becoming more and more popular.

Here is an outline of what the blog post covers:

  • Provide Clean URLs
  • Specify Canonical URLs
  • Design for Multiple Devices
  • Develop Iteratively
  • Use Progressive Enhancement
  • Test with Search Console
  • Annotate with structured data
  • Test with Multiple Browsers
  • Measure Page Load Performance

The WebmasterWorld administrator called this a “relatively comprehensive guide detailing both best practice and a series of do’s and don’ts.” Indeed.

So if you are interested in going the PWAs approach, it is worth a read.

Forum discussion at WebmasterWorld & Twitter.

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Author: (Barry Schwartz)

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