Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Two announcements show how location intelligence and proximity are entering marketing mainstream
Aug 4, 2016 by Greg Sterling
Gimbal and Swirl tools designed for marketers, not developers or IT departments.
- How do your webinars stack up?
Aug 4, 2016 by Digital Marketing Depot
The first step to mastering webinar performance is understanding the larger trends in webinar marketing.
- How Facebook is stepping up its whack-a-mole war against clickbait now
Aug 4, 2016 by Tim Peterson
Facebook has created a system to identify common phrases found in clickbait headlines to step up its crackdown.
- 4 things you didn’t know about rich snippets
Aug 4, 2016 by Pratik Dholakiya
Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started.
- How to manage ad partners in regulated industries: Retail (Part 3 of 5)
Aug 4, 2016 by Lori Weiman
Retail marketers must tread carefully to avoid running afoul of the Federal Trade Commission. Columnist Lori Weiman lays out the relevant considerations so marketers may move forward with confidence.
- Data and tag management: the DNA of marketing personalization
Aug 4, 2016 by L. Erik Bratt
Looking to improve the customer experience across all touch points? Columnist L. Erik Bratt explains how tag management can help achieve this through personalization.
- Google Analytics launches Demo Account for learning & training
Aug 4, 2016 by Ginny Marvin
Demo Account is populated with real data from Google’s e-commerce store and accessible to all users.
- Why context is digital marketing’s next frontier
Aug 4, 2016 by Rebecca Lieb
Once upon a time, personalizing content was the ultimate in marketing sophistication. No more, says columnist Rebecca Lieb, who urges marketers to think deeply about why, how and where customers seek out their brands.
- Twitter’s newly incentivized conversational ads could help its pricing problem
Aug 4, 2016 by Tim Peterson
Twitter is adding a way for brands to incentivize people to tweet about their ads and get some extra, potentially free, impressions.
- Official: Facebook launches new layout for Pages
Aug 4, 2016 by Tamar Weinberg
Facebook’s new layout for Pages has rolled out, giving brands a lot more credit where it’s due on the social network.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Blogs & Blogging
Copywriting, Design & Usability
General Internet Marketing
Internet Marketing Industry
- 10 Social Media Don’ts For Businesses During The Olympics, www.searchenginejournal.com
- 5 Things To Know About Facebook’s New Page Layout, www.searchenginejournal.com
- 8 Ways to Consistently Generate Excellent Content for Social Marketing, simplymeasured.com
- A Reference Guide for Social Media Scheduling – Tools and Tactics, www.razorsocial.com
- Comparing Costs and Features of Top Social Media Tools, BruceClay.com
- How CBS Sports Connect With Readers On Social Media, www.newswhip.com
- How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival, contently.com
- How to Boost Your Brand With Instagram for Business, www.adweek.com
- How to Use the Twitter Dashboard, www.socialmediaexaminer.com
- Instagram Stories: what do marketers need to know?, econsultancy.com
- New Klout Data Available in Gnip 2.0, www.Twitter.com
- The Audacity of Copying Well, stratechery.com
- Why You Need to Prep Employees Before They Go to the Social Media Frontlines, www.marketingprofs.com
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Author: Amy Gesenhues