Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- IBM’s Watson has a summer job working at Macy’s
Aug 5, 2016 by Barry Levine
The Jeopardy-winning supercomputer is now venturing further into retail, in its first application inside a brick-and-mortar retailer.
- How to get the old Google Keyword Planner volume data
Aug 5, 2016 by Patrick Stox
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back.
- Pure Storage CMO is big on Golden Rule: “Treat people the way you want them to treat you”
Aug 5, 2016 by Amy Gesenhues
Get to Know: Pure Storage CMO Jonathan Martin
- Brick-and-mortar retail tech: Through the shopper’s lens
Aug 5, 2016 by Allan Haims
There are many hot new technologies in the world of retail, from beacons to mobile wallets, but which are likely to drive business for your store? Columnist Allan Haims explores.
- A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future
Aug 5, 2016 by Adam Weiss
Columnist Adam Weiss shares four ways affiliate partnerships are designing the future of influencer marketing.
- Instagram is using an algorithm and Facebook data to sort its new Stories feed
Aug 5, 2016 by Tim Peterson
Instagram’s algorithm will decide the order of Stories by referencing whose content people engage with on Instagram, as well as on Facebook.
- Prime Air: Amazon confirms that it’s launching its own air cargo service
Aug 5, 2016 by Matt McGee
Company will lease 40 dedicated jets to ensure faster delivery; first plane will debut today in Seattle.
- Online car retailer Vroom launches first VR-based auto showroom
Aug 4, 2016 by Barry Levine
Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online backend.
- Zeta Interactive acquires Acxiom’s marketing division, Impact
Aug 4, 2016 by Barry Levine
Purchase adds scale, data analytics capabilities and “marquee clients” to the customer acquisition/CRM business.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Blogs & Blogging
Copywriting, Design & Usability
General Internet Marketing
- 11 Things That Are Keeping You From Building Followers on Twitter, blog.crazyegg.com
- 5 Tricks The Knot Used to Get 1 Million Instagram Followers Without a Single Ad, contently.com
- Facebook built, but won’t launch, a “Facebook Storie” Snapchat clone, techcrunch.com
- Facebook is testing a ‘Links you may like’ feature, venturebeat.com
- Facebook tests MSQRD selfie filters and opening your camera atop feed, techcrunch.com
- Happy hours and museum tours: How ad agencies are using Instagram Stories, digiday.com
- Harassment Continues on Social Networks, www.adweek.com
- Nab Snapchat Followers Through Psychographic Cross-Channel Targeting, www.aimclearblog.com
- Pinterest Strategy 101: Creating Your Buyer Persona, blog.tailwindapp.com
- Share Connections in a Snap – On Snapchat, smallbiztrends.com
- Snapchat Debuts Lenses, Geofilters, Stickers, Bitmoji for Rio 2016, www.adweek.com
- Social Media For Better Customer Service, www.searchenginepeople.com
- Want to Sponsor the NFL on Snapchat? You’ll Need $7 Million, adage.com
- Why Your Facebook Ads Aren’t Converting, www.convinceandconvert.com
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Author: Amy Gesenhues