While Account-Based Marketing (ABM) is not a new concept, it’s regained popularity among B2B marketing and sales professionals. They have found much success with an account-based approach – from increased revenue and more cross- and up-sell success within enterprise accounts, to close alignment between marketing and sales, to a great handle on their data.
With all of these stellar results, why is it that ABM often falls short of its potential?
Take our account-based marketing quiz on Martech Today, put together by contributor Victoria Godfrey, to see whether you are winning — or failing — at the ABM game.
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Author: Victoria Godfrey