Reddit user? The social news site has an update for you. Earlier this week, Reddit CEO Steve Huffman made an announcement that may have folks dropping their jaws and advertisers rejoicing: Reddit will now not just support subreddit ad targeting, an offering provided for quite awhile — it’s broadening out to interest targeting, which is, as Huffman says, targeting “audiences based on a handful of predefined interests (e.g. sports, gaming, music, etc.) which will be informed by which communities they frequent.” The benefit is a better experience, both for the user (not a boring, irrelevant and uninteresting ad) and advertiser (hey, this guy might actually be interested in my product).
Interestingly enough, Reddit caters to a pretty big demographic of ad haters, so Huffman has allowed users to opt-out of this new ad product — but the alternative would be the ads that aren’t as interesting, and perhaps that’s not a more ideal medium. Regardless, reception in the comments of the Reddit announcement seem positive, with typical reactions of “it’s an improvement” to worry about tracking, something that may soon be unavoidable after a few more years. It’ll be interesting to see how Reddit increases revenue from the usage of the product — anything that lends for a better user experience should eventually fall in favor with users.
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Author: Tamar Weinberg