Salesforce makes Einstein a bit smarter in its Commerce Cloud

This week, Salesforce is adding some smarts to the Einstein layer in its Commerce Cloud.

Einstein provides a consistent artificial intelligence capability across the company’s clouds for marketing, service, sales, apps, analytics, sales and commerce. The Commerce Cloud — which supports 2,000 websites, 350 million unique shoppers and $16 billion in online sales last year — lets retailers build and maintain online stores.

The Einstein-enhanced capabilities in the Commerce Cloud previously included customer-based product recommendations and shopping cart analytics dashboard Commerce Insights.

The key Einsteinian enhancement, announced today at the company’s Salesforce XChange conference taking place in Las Vegas, is an update for Predictive Sort.

[Read the full article on MarTech Today.]

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