Search Engine Optimization Tools For In-depth Analysis

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Search engine optimization can be divided into two aspects: on-page and off-page. The former refers to the enhancement of the site itself so that it can get a higher ranking in search results. The latter involves all the things that help achieve the same goal done outside like submission to directories and link building. Op page optimization is crucial because it is the foundation of everything. Done well, the algorithms will appreciate the site much better. Search engine optimizations tools can help you check if your site is doing well in this department and provide actionable suggestions.

search engine optimization tools 100% freeWebsites are often built by designers whose aim is simply to make their creation attractive and usable for the readers. They seldom consider how each element will affect the way that pages perform in search rankings. This is a vital part of online marketing with millions of queries being made per hour. It is a chance for small businesses to increase awareness of their brand among the online community. Once they have implemented on page optimizations, their rankings will start to advance and they will become more visible. There are several things that have to be tweaked to get the best results. These can be found through the On Page SEO Checker.


Enter the site address and a keyword of your choice on the appropriate text boxes. The tool will then start to analyze all of the relevant elements for on page optimization. First of these is speed. It will measure the loading time in seconds, as well as the total size of the page. It will also count the number of file requests received while loading it. This is a priority metric because it drastically affects usability. If loading takes too long, then people will get tired of waiting and click away to another link. Patience is a meager resource on the Internet.

Google and other engines want to serve their users with high quality links that provide the information they need at the soonest possible time. Therefore, they measure loading duration and make it one of the factors in choosing which one ranks ahead of the other in the lists. Given two pages of similar relevance score, the one that loads faster will come out on top. There are many factors that affect this metric including the size of the page. If there are too many images, then the total file size of page elements may become too high. This bogs everything down so file compression and prudent selection should be exercised.


Next is the URL which is short for Uniform Source Locator. This is basically the page address which needs to be placed on the browser’s text bar to go there. This composed of the domain name followed by the subdirectories until we get to the specified page file. In unoptimised pages, the directory and file names are often gibberish because they are randomly generated by a program. This doesn’t help in the rankings because crawlers can’t make sense of them. SEO specialists can come in to fix it and make things right. The analyzer will check the quality of the URL.

The SEO optimization test can be used to see if the URL is SEO friendly or not. It will look for the keyword within this URL, special characters such as underscores, and the similarity of the keyword to the top level domain. Specialists can always install plug-ins or make manual tweaks to the site’s code in order to produce a more sensible address. The usual practice is to mirror the page title in the URL. By repeating the post headline in the page title and again in the address, the page is reinforcing its claim to the keywords that may be highlighted in them.

Title Tag

We have already mentioned the title tag but let’s discuss it in more detail. This piece of code controls what goes on the topmost left corner of the browser tab. It can be a long or short text but it has to be descriptive of the content so that the users can identify it quickly when multiple tabs are open. Pay attention to the first few words as well as the icon used by the site. These will be the visual ID for quick navigation. Often, the brand name is added in the first part and then the post title follows.

As for SEO, the search crawlers collect this information when passing through the pages. You should make sure that your target keyword is found in the title for an exact match. The title tag should ideally begin with the keyword but this isn’t always practical so it will be alright if it can’t be done. It is possible to improve the relevance score of the page through other means. This tag should have a maximum length of just 55 characters. This allows the whole text to be displayed on the tab without any issues and keeps everything concise.

Description Tag

Next we have the description tag which can carry far more information regarding the site. This should be around 160 characters or less and contain the exact keyword for maximum effect. The tag has been an important component of SEO since the early days but it was abused by people in the know. It used to be stuffed full of keywords that made it less of a description and more a spam-like gibberish. It didn’t serve the needs of the users and overwhelmed the old algorithms. This is why they changed things so that spam is punished and sensible descriptions are rewarded.

how to do a seo optimization testThe SEO optimization tool can be utilized for checking the number of character included and the inclusion of the keyword. If these receive warnings, then you can quickly remedy the situation. These are pretty simple changes after all. Google is looking for meta descriptions that encapsulate the site’s purpose in a concise manner. Sometimes, if it proves interesting, it can use this for the snippet that can be found beneath links in the search results. This provides the reader with a better idea of what the link is all about, giving him or her reason to click on it to find out more.

Image Analysis

Web pages look rather dull without images so these are typically used to spice up the design. However, it often happens that there are too many of them cluttering the screen. They will have to be trimmed to lessen the distraction. All of them will have to be optimized as well with each being provided with an alt tag with one or more having the keyword inside. The exact keyword should also be given to a file name an make sure that there are no underscores. Simply place all the words together without worrying about the spaces in between.

Image search is extremely popular. The number of users of this tool is not as large as the text-based search but the numbers are big and it is growing as the algorithms are refined to provide more relevant pictures. Since not many sites tend to overlook this part of their pages, there is a great opportunity for ranking high if you follow the best practices. Use the SEO optimization tool to check how your site is doing in this department and take the tips seriously. This may be your shortcut to the top of the ranking if your keyword is proving tough to crack using other means.

Top 5 Words Used

The tool will also scour the site to check for the words that have the most number of appearances. This is quite helpful to see if the keyword is being used well or if it is being abused. This is simply for the benefit of the content creator or editor. The list can serve as a guide regarding possible biases regarding word usage. If the target keywords or their variations do not appear here, then the content may be adjusted to increase their frequency. If they appear too often, then they might be trimmed down to prefer the algorithm from marking the site as spam.

Heading Tags

Pages with long content should break things down to several paragraphs to improve readability. Readers like to be able to scan the page first to get the gist before diving into the details. Therefore, there should be several headers that give a clue as to what the succeeding paragraphs are all about. These are written within heading tags that have different weights. The tool will check if the exact keyword can be seen in these tags or not and if there are any duplicates. Make the most of these formatting instruments. They make the reading experience more pleasant. They also make the search engines much happier.

Copy Analysis

The website copy will then be analyzed in some detail. It will count the number of words on the page, the occurrence of the exact phrase, any stylistic formatting on the text, the placement of the keyword, its use in an anchor text, and the page’s linkage to the sitemap. There are certain optimum levels that are recommended for the copy. For instance, pages should have more than 2,000 words of content. Just remember that quality is as important as quantity. Stuffing should be avoided with keyword usage being limited to 2 to 4 instances. In one of those instances, it should be within the first 100 words.

Code Analysis

The code is essential so it deserves its own section in the page analysis. The tool will check whether the HTML has been validated by the W3C for proper formatting and best practices. Flash content will be scoured as well since this is known to cause some issues with browsers. Inline CSS will be looked into as well as schemaorg markup. Text to HTML ratio with be calculated to gauge whether it is too low, defined as being less than 25%. Consider bumping this up if this is the case. Links to a sitemap will also be checked again. Remember that this sitemap makes it easy for crawlers to find all of the pages on the site.

Social Analysis

Nowadays, any person or business that wants to promote their brand must have a strong social media presence. It is where people go to read about the trending topics of the day. It is where they discuss the headlines and share viral posts. No one can afford to be out of the loop. The social analysis component will check the site’s readiness for social media by looking for buttons that link to their accounts on the most popular platforms. These include Twiter, Facebook, and Google+ buttons. A link to a blog is also desirable. Blogs are where businesses can update their customers regarding new products, services, events, and other things of interest.

Mobile Analysis

There is a separate section that deals with the site’s mobile readiness. For instance, it will try to locate a separate mobile sitemap and see whether the server uses compression for the files. Other things that are relevant include the Apple icon and a viewport meta tag. In an ideal mobile-ready site, all of things will be present without any issue. They make viewing on the small screen a bit more bearable than those that haven’t been optimized. Remember that the size of the screen greatly affects the reading experience. With more mobile users browsing online, this section should be given greater attention.

Page Link Analysis

One important section deals with the number of page links. These numbers are crucial for those that want a higher ranking in search result pages. When other people link to a site, Google will see that site as an authority on their chosen subject. The algorithm will deem the content useful, popular and valuable. It will be shown high up in the results so more people will click on it. The SEO tool has the ability to count all of the incoming links from other sites, with a separate count for the number of unique domains. The number of outbound links is also counted, with a separate count for outbound follow links. MozTrust and other scores are provided as well.

Root Domain Analysis

software for online marketing professionalsThis is similar to the page analysis above but this is focused on the root domain. The tool will cough up the number of links from other sites and links from unique domains. The number of pages on the site that are on the Google Index will be provided. For large content producers that have been around for many years, the count can reach several thousand pages. Some might even exceed a hundred thousand. This is not surprising in the case of a newspaper or a magazine with wide distribution. Again, the MozTrust and similar scores are given here.

Domain Analysis

Now we focus on the domain name and its performance. It is recommended that the name be less than 15 characters in length and contain the primary target keyword in full. Of course, this is not always possible or practical. Don’t worry as these are online ideal guidelines. There are plenty of successful sites that do not adhere to this though they had other forms of online marketing going for them. If you are going to depend solely on SEO, then an exact match will definitely help. The tool will also measure the age of the domain and its expiration date. It will check if the site is accessible via HTTPS for security. It will look for a favicon and a robot.txt file.


The last segment of the analysis will list all of the things that are recommended for site improvement. This is basically a summary of the constructive comments that have been given earlier for each distinct site component. Now they have been grouped together as a checklist making it easier for the webmaster or SEO specialist to create a plan for improvement. The length of this list will depend on the current optimization level. Some might have a lot of work to do while others might coast along with only a few items on their list because they already did their homework. may also be used to compare one’s statistics against a close competitor to see how you stack up.

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