Updated: 23rd May 2017

SEJ Wrap-Up: AMPs to Show in Organic Search, An Intro to Mobile SEO by @megcabrera

This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates.

Accelerated Mobile Pages (AMPs) to be Shown in Organic Search

Google to Surface Amps via Blue Links

There are over 150 million Accelerated Mobile Pages (AMPs) in Google’s index from 650 thousand unique domains. Only a fraction of those AMPs ever get found by searchers because, until now, the only way for AMPs to get surfaced in search results was through the “Top Stories” carousel.

Today, Google is unveiling an early preview of expanded AMP support across the entire search results pages. This means you will start to see AMPs surfaced in the blue links alongside other non-AMP pages. You will be able to tell the difference because AMPs will be designated by the familiar lightning bolt icon.

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An Introduction to Mobile SEO

Mobile SEO

Google announced last year that now, “more Google searches take place on mobile devices than on computers in 10 countries, including the US and Japan.” That number is only going to increase, a recent report projected by the year 2020, there will be 3.5 billion smartphones shipped worldwide.

So how do search marketers ensure that this boom in mobile web usage won’t leave them behind? By staying on top of the basics of mobile search. Get caught up today by reading our complete introduction to mobile SEO.

Popular Search Marketing Posts

Here is a rundown of the most popular posts on SEJ from last week:

  1. Breaking: #AMP to Show in Organic Search, by Matt Southern
  2. An Introduction to Mobile SEO, by Bridget Randolph
  3. The 10 Important Metrics You Should be Tracking in Content Marketing, by  Aaron Agius
  4. HTTPS: Friend or Foe?, by Anna Crowe
  5. How to Use Google’s New Mobile Testing Tool, by Amanda DiSilvestro / [AD] London’s Top Marketing Managers Weigh-in on Creating Email Campaigns
  6. What to Do When Things Go Wrong in SEO, by Eric Enge
  7. Google Chrome for iOS Now Supports Accelerated Mobile Pages, by Matt  Southern
  8. Everything You Need to Know About Google’s #AMP, by Danielle Antosz
  9. Search Marketing is the Future, Right?, by Anna Crowe
  10. Google Has a Solution For People Who Obsessively Google Themselves, by Matt  Southern

Download This Week’s Episode of Marketing Nerds

In this episode of Marketing Nerds, Shannon Hernandez, a radio personality and podcast producer, sits down with Features Editor Danielle Antosz to talk about Facebook Live, what it can offer to businesses, and what makes it entertaining and interesting. Listen to the full episode, or download the MP3 here.

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Image Credits

Featured Image: Created by Matt Southern 
In-post Photo #1: Image by Paulo Bobita
In-post Photo #2: Image by Paulo Bobita
In-post Photo #3: Image by Paulo Bobita

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Author: Meg Cabrera

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