Free Online SEO Analysis Tool

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Welcome to our free SEO analysis tool – here’s to your ranking success! [read more=”Read more” less=”Read less.”]

Using good SEO Analysis Tools and our tips will pinpoint areas of weakness with your on-page SEO, give you direction toward improvement, and help you rank much higher for your chosen keywords. There are good SEO website analysis tools that are completely free to use.

seo analysis by onpageseochecker.comBecause you are reading this article, you most likely have a website that you need to rank well for certain keywords. No matter if your product is plastic widgets, African safaris or Miami real estate, the process is very much the same. To rank well for your chosen keywords, you must utilize those keywords in very specific ways. When you follow our SEO Analysis Tool tips, you WILL see positive movement in your SEO ranking, your traffic and ultimately, your revenue.

SEO Analysis Tool Choice

Choosing the right SEO Analysis Tool is the first order of business, and it is an important decision. You need to choose a tool that gives you the vital information that you need about your website, your keywords, and your competitors for optimizing your site both on-page and off-page.

On-page optimization has emerged as the most critical component to quickly rank higher in the search engine rankings; it helps stabilize your rankings and gets you closer to the top much faster than off-site optimization techniques. If you only have enough resources (time, money or a combination of the two) to spend on one or the other, focus those resources toward on-page optimization techniques. Additionally, if you decide to invest in pay per click advertising, it will mean dollar cost savings when you have higher quality scores for your site and your keywords. Google Adwords rewards good on-page optimization and high quality content with lower costs for PPC ads.

While all of this was recently very mysterious and difficult for the average website owner to understand, a good SEO Analysis Tool can help explain a lot of it and guide your work toward exceptional quality websites that will rank higher organically. Better still, the tool we like to use, SEO Analysis Tool, is totally FREE, and even emails you a detailed report for future reference and improvement comparison. This tool was created with beginners in mind, assuming that you need good explanations and step-by-step directions. Even for those people with more experience, the On Page SEO Checker tool offers great information to ensure you do not forget any important steps and that you see how the competitor’s websites stack up!

Understanding the information derived from the free website analysis is vital; after all, if you do not understand what the data means or how to interpret it, seo page analysis will not help you make the needed improvements. That is why we recommend this particular SEO Analysis Tool; even in our early days online, we were able to use it to make necessary and critical changes to our own websites that caused huge improvements in our search engine rankings. We really like the fact that the tool is free and offered such a variety of good information and structured recommendations for improvement in online marketing. Even better, it offered the data in a format that is easy to understand and gives you a list of tasks to complete which will help your site to rank higher organically.

What do the Best Online SEO Analysis Tools do?

The best website analysis tools encourage using user-friendly, accessible code that is compliant with current search engine standards. These standards and code are not mutually exclusive with attracting more website visitors and readers. In fact, they can, and do, increase both the search engine rankings and the number of visitors to your website. The more visitors you have, the better the search engines rank your site as well, and vice versa.

Here is an idea of some of what online SEO analysis can tell you about your website.

  • Landing Page Audit: This will give your SEO an overall percentage grade (the higher the better) along with a tally of good signals (you want this one to be high as well) and a tally of issues that should be addressed. (The lower the better for issues.)
  • Speed: Tells you the result of the speed test which was done, and lets you know if your page is up to snuff, and needs some help.
  • URL: Let’s you know whether your URL is SEO-friendly; this means it has your exact keyword phrase included in the URL.
  • Title Tag: Should start with your keyword, and should be less than 55 characters long, including all spaces.
  • Description Tag: The description tag should have the exact keyword and be less than 160 characters.
  • Image Analysis: All images need to have an alt tag, that alt tag should have your exact keyword in it.
  • Top 5 Keywords Used: The tool will tell you which keywords you are using often; if these do not support your goals– change them!
  • Heading Tags: There should be heading tags found in H1, H2 and H3 styles, with no duplicates. Additionally, your exact keyword should be found in each of the styles.
  • Copy Analysis: The page should have 2000+ words, with the exact keyword used two to four times. Each keyword should be bold, italicized or underlined. The exact keyword should be found at the beginning of the text and be found in anchor text. The page should always be linked to a sitemap as well.
  • Social Analysis: Will show you if there are good links to social media sites, and where buttons are missing to link to those. Add tweet, Google+, blog link, and Facebook buttons.
  • Mobile Analysis: Mobile analysis will check for a mobile sitemap, server compression like gzip, an Apple icon, and viewport meta tags.

Some additional areas that the best website analysis tools will touch upon are the content of the site and page, like the keyword density, word count and tags. The number of indexed pages, the link ranking of the site on each of the search engines is other key data that can be presented.
The network information is commonly mentioned on free Google SEO analysis tools, showing the IP address, server information, reverse DNS records and geographical location.

Any technical issues noted on the website are frequently noted in the best SEO site analysis tools; expect to be informed of any 404 glitches, non-canonical URLs, etc. when doing a free page analysis.

Using a Free SEO Analysis Tool to Rank Well

Certainly, you are reading this article to find out how to rank highly for your particular keywords, so we are going to show you how to use these free website analysis tool tips to raise your search engine rankings. Competitive research is needed to put together the right strategy, so how do you gather that information? It is critical that you are realistic about which terms you can rank for without a great deal of cash outlay. Attempting to rank for a highly competitive keyword like jewelry can be a real challenge; after all, large companies with lengthy history have entire teams dedicated to online marketing. Adequate research, as follows, will find you terms that your company can master, and how long it might take to do so.

Keyword Research

online website seo analysis toolFinding the keywords that you can target is the first step toward ranking your website. Trying to compete with Tiffany is likely a fool’s game, unless you have adequate branding and/or a large budget to use towards this project. For small or midsized businesses, you goal is to find your competitive niche within the jewelry industry where you can have an impact. You can use free SEO tools like SEMRush to see which keywords your competitors use, then expand that research using a tool that shows what competitors are bidding on and what other possible keywords are highly related to that primary team.

Competitor Research

Now that you have a list of possible keywords, you can find your competitors by typing each of them into the search engines and writing down which sites appear at the top of the list for those keywords. You will likely see some repeats among your keywords and competitor sites; these are the ones that are your competitors within your niche. Using a site like SEMRush can help you see how much traffic each of your competitors gets, and which keywords rank high organically. Sites that have a lot of keywords ranking high are high quality and authoritative sites– these sites are likely not your real competitors. Don’t include large retailers like Walmart, Kay Jewelers, Bath & Body Works, etc. when you are looking for competitor sites and long tail keyword terms to use.

Analyzing True Competitors

Now that you have a handle on your true competitors, you want to dig deep and find out all you can about each of them. First, use your onpageseochecker.com to grab metrics for them and compare it to your site. You can also ahrefs to get their backlink profile and see how many high quality links you need to have to compete. Using a backlink tool gives you added details about their semantic links and trust flow. Also take a look at compound anchor text, where they place their links, and what type of site it is.

Auditing Content and Social Media

Researching the social strategy and content marketing of your competitors is another important step in your planning. How often do they post new content on their website and blog? Do they post often on various social media platforms and do they have a good following and good engagement? Check out their blog, Google+, LinkedIn, Twitter and Facebook accounts and see what they post as well as the comments and engagement. For heavily visual brands, also check into Pinterest and Instagram profiles to see how they create and share content. You should be reviewing all these platforms with an eye toward targeting their followers and beating their engagement rate.

What is Your Strategy?

free website seo analysis improve your rankings todayNow that you have a deep understanding of your competitor’s strategy, you can decide how to proceed based on the information you’ve found. You now know what type of quality links you need, and how many, will have your website moving toward page one of the search engines. Obviously, avoiding the keywords with many sites and high authority domains will help you increase your online presence more quickly. Those types of domains are highly trusted by the search engines already, so they are difficult to compete with.

Another tip is to decide how many of your links need to be in your direct niche, as opposed to a more generic or related niche. For instance, if you decided that a strong keyword candidate was sterling bangle bracelets, and you need 100 links to “get on the charts”, perhaps 60 should be in your sterling bracelets niche, and the remaining 40 divided among jewelry and sterling jewelry. Again, high domain authority links will bump you up faster, so the more of those you link to the better. Plot your course for backlink outreach from these details.

Next determine how many posts to share on your website’s blog weekly, and how many should have your keywords and topics ingrained. Also plot your social media strategy, including follower profile and acquisition strategy.

Staying on Top with SEO Analysis Tools

Congratulations! You have put in the time and effort it requires to dig out the relevant details for your site and those of your competitors, put that data into play by creating a marketing campaign to meet or exceed the projects undertaken by your competitors, and you are ranking on page one of Google. Your job is done, right? Unfortunately, the correct answer is not so fast. Good SEO requires continual nurturing and work; it is not a one and done prospect. After all, those competitors are continually working on marketing campaigns as well, so this is definitely an ongoing project you have undertaken.

Search engine optimization today means good user experiences no matter which device is used; tablet, smartphone or desktop. Mobile computing is growing at a rapid clip, and keeping up with it is vital, as is making sure that each of the search engines understands

your content. Each brand needs to be sure that their brand is staying on top of both mobile search and traditional search, and the convergence of the two.
The good news is, by the time you handle all of this research and form your strategies, you will have put together a good SEO foundation for your website. The strategy becomes the structure you use for your marketing campaigns, and continuing to arm yourself with updated information by using your SEO analysis tool will help you to avoid wasting resources and get a good return on the investment of time and/or money that you put into your campaigns.

Take a look at some of these statistics, and you will see how important it is to optimize your content for mobile devices as well as traditional means of delivery. Over 62 percent of searches today will show differently based on the delivery method; this means that search engines are catering the content they deliver based on the device which is used to access the content. With smartphone use hovering around 75 percent, it is way past time to decide how your content should be delivered to your users and prospects based on these devices. Should your mobile message be different? Perhaps more dynamic content, or added location-based offers? Keeping mobile in mind when you create and update your site and your content is critical. Be sure that your website is responsive and will show up well on mobile devices, and decide how you want to display information on those devices as well.

Online marketing with a good quality SEO Analysis Tool is rather easy; it definitely helps you handle all of the needed ranking tasks quickly and efficiently, and it helps you understand what is important to search engine ranking. This will help your search engine rankings steadily and quickly improve while you continue to work on your site optimization. Becoming, and staying, aware of the minute details that can cause slips in the rankings will keep your site on top for the long haul!

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100% Free On Page SEO Checker Tool

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