SMX Advanced Live Blog: AMA with Google Search

Good morning! Day one of our SMX Advanced conference is here, and it begins with a change of pace: Our traditional Google keynote conversation kicks things off today, rather than being the final session of day one.

Our founding editor, Danny Sullivan, will be chatting for the next hour or so with Gary Illyes, Webmaster Trends Analyst at Google. We’ve got a front-row seat for the Q&A, so if you’re not here with us in Seattle, plan on following along as I try to keep up in our live blog below.

It’s due to get started at 9:00 a.m. PT, so I’ll be back then with more from SMX Advanced. Stay tuned! (Update at 8:55 AM PT: We’re hearing that Gary is fighting Seattle morning traffic, so we may be a little late in starting.)

Okay, and at 9:05 AM, after some welcome/housekeeping announcements, we are ready to go! I’ll use DS to refer to Danny Sullivan and GI to refer to Gary Illyes.

DS: What’s the secret to ranking on Google?

GI: The same it’s been for the past 20 years. First you create great content. Then you want to get some links. Then you want to market your content. People forget about that last step. Get your friends and network to tweet your content.

DS: So if you get people to tweet, you’ll rank number one on Google?

GI: [incredulously] Yeeeeahhhhhh.

DS: What’s the status of the mobile-first index?

GI: There’s going to be a session on that later. If you join us there, you’ll get an answer to that.

DS: Just tell us now.

GI: No.

DS: Do you guarantee you’ll tell us during that session?

GI: Maybe.

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Author: Matt McGee

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