It’s the moment we’ve been waiting for.
All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait and see!” to anyone within hearing distance – but now we have the proof. Mobile internet use is now more popular than desktop the whole world over.
To be honest, it was an easy prediction to make. Earlier in the year Google stated that mobile searches had already surpassed desktop in 10 countries including the US and Japan. And mobile ad spend has been dominate over desktop since March. So the following research shouldn’t be too much of a surprise.
StatCounter Global Stats has found that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop.
Although don’t get to excited, as there is a huge difference from country to country, with the US and UK still lagging behind other territories.
In the UK, desktop users account 55.6% of the online population, compared to 44.4% on mobile device. In the US the gap is even more pronounced (58% desktop vs 42% mobile) – however looking at the graphs below, it may not be long before the balance is tipped.
Despite desktop still clinging on in western countries, it’s the rest of the world that has seen mobile truly dominate. India for example has over 75% internet usage through its mobile devices. In Japan it’s over 76%, and in China mobile accounts over 54% of internet use.
As the research reminds us, it’s a stark warning to post-Brexit Britain that businesses looking to trade outside of the EU will need to ensure their own mobile presence is fully optimised. And if that wasn’t enough, Google of course considers mobile-friendliness as a very important ranking factor.
If you need help optimising your website, we have a thorough mobile friendly checklist written by Rebecca Sentence that will help.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
According to data collected in Q3 2016, paid search CTRs have risen 38%, mainly in thanks to Google killing off its right-hand-side ads back in February.
In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG).
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Author: Christopher Ratcliff